In this episode of Be EPIC, Matt is joined by Professor Molly Rapert of The University of Arkansas, Professor Anastasia Thyroff of Clemson University, and Sarah Grace, senior manager of customer insights and strategy at Walmart, to discuss their published article, “The Generous Consumer: Interpersonal Generosity and Pro-Social Dispositions as Antecedents to Cause-Related Purchase Intentions.”
Their article focuses on purchase intentions and how factors such as social responsibility, empathetic concern, moral reasoning, and past helpfulness affect purchase intentions while taking into account the mediation effect of interpersonal generosity.
Listen as the “dream team” explains how the idea for this article came about and how they were able to bring it to fruition.
Be EPIC Podcast