UPRAWR Podcast

Uprawr Short: How Do You Get Your Music Into TV & What's The Blanket Agreement? | Tracey Larcombe

Jun 19, 2024
Director Tracey Larcombe, experienced in UK TV dramas, shares insights on music supervision and sync licensing. She explains the UK blanket agreement, allowing broadcasters to use numerous songs while navigating international restrictions. Tracey highlights the critical role of music supervisors in negotiations and recounts the permission process for specific artist tracks. She discusses the stark difference in sync fees between the UK and the US, and emphasizes the ethical implications around re-recording songs. Finally, she illustrates how TV placements boost audience discovery and downloads.
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ADVICE

Build Collaborative Playlists Early

  • Create Spotify playlists from the script to set tone and invite cast contributions early in production.
  • Use known musicians to write original pieces you can license worldwide and avoid later replacement.
INSIGHT

Blanket Agreements Work Domestically

  • UK broadcasters often operate under a blanket agreement allowing broad song use domestically.
  • That convenience breaks down for international distribution, forcing re-cuts or replacements.
ADVICE

Negotiate Usage Early With Supervisors

  • Involve a music supervisor early and negotiate usage length to reduce costs (e.g., 45 seconds deals).
  • Collaborate with supervisors to find acceptable substitutes or original commissions when rights block a track.
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