Using social media at scale for large B2B organizations is a big challenge. In this episode, you will learn how one of the biggest healthcare technology firms has mastered this.

Simon Rost is a lively and insightful marketer with a brilliant perspective on how to use social media at scale. The pandemic forced his team to rethink the marketing plan for this large global healthcare B2B business. Simon and the team developed a bold, highly engaging video content and social media program.

In this episode, you will learn:

- How GE markets its healthcare solutions

- How they had to adapt to the pandemic

- How they developed an exciting content and social media program

- How they adapted their marketing operating model to this program

- How they scaled this globally

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