
HearSay
Leading In Times of Crisis: Learning When + How to Communicate Corporate Beliefs
Apr 20, 2021
31:45
Michael and Lee are joined by colleague Sachi Pettit in a conversation about when companies should speak out and what it takes to be a leader, especially on difficult issues. They talk about confronting racism, equality, and how to find common ground even when it seems impossible. They talk about specific case studies from Proctor & Gamble and a project where they found a way to engage even the most skeptical audiences in the climate movement.
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