Leveraging AI
142 | AI Meets Automation: Build a Content machine that converts and scales with Keith Moehring
Nov 19, 2024
In this discussion, Keith Moehring, Managing Partner at L2 Digital, shares his expertise in AI-powered automation for content creation. He emphasizes how to save hours by building automated workflows that draft SEO-ready articles using tools like Make and ChatGPT. Listeners will learn practical strategies for creating content from scratch, optimizing with keyword strategies, and using Google Sheets for smart direction in workflows. Keith highlights the efficiency of automation while addressing common challenges in integration and technology resistance.
59:18
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Quick takeaways
- AI and automation can transform the content strategy by creating a seamless workflow that saves significant time in content generation.
- Integrating advanced tools like Ryder and Jasper enhances content quality by optimizing for specific audiences and SEO keywords during production.
Deep dives
Content Generation with AI
Content generation using AI is increasingly popular due to its ease of use, enabling the creation of various media types like blog posts, social media updates, images, and videos. However, many users face significant challenges, mainly producing generic content that lacks optimization for specific audiences and SEO keywords. A lack of strategic input means that AI-generated outputs often fall flat and fail to achieve desired results. By simply relying on AI for content creation, users overlook the essential steps in the content generation process, including ideation, research, and content review.
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