The You-est You® Podcast Your Story Matters with Lynya Floyd
Lynya Floyd is the senior media coach for Selena Soo's Impacting Millions program, where she works with entrepreneurs, coaches, and experts who want to elevate their status using the power of the media. She has helped clients land stories in media outlets like Forbes, Fast Company, Business Insider, Well & Good, Huffington Post, Entrepreneur on Fire, and more. Lynya has nearly two decades of experience working in the media as an editor at magazines including Glamour, Essence, Family Circle, Seventeen. As a journalist, her articles have appeared in national publications like Oprah, Money, Health, Cosmopolitan, and Martha Stewart Living. She has also been featured as a health expert on The Today Show, The Dr. Oz Show, The Doctors, FOX, NPR, and more. When she's not helping her clients put a megaphone to their message, she's ghostwriting books and working as a nationally certified integrative health coach in New York City.
The Power of Getting Your Story Out There
Lynya Floyd shared why getting your story into the world is so important. As an expert journalist, writer, and editor, Lynya has learned to use words and stories to help others change their lives. "You never know how you can save or shift someone's life because of the story you're sharing." Lynya explained that three factors should always be woven into your writing: educate, entertain, and empower. She shares about the power of hearing from readers that her articles over the year helped empower them to better physical or emotional health and wellbeing. Your ability to share from a place of true education and empowerment while keeping your content entertaining is what it's all about.
Flourishing and Healing Intergenerational Trauma
When asked about her two high point moments over her 20+ year career as a journalist and writer, Lynya shared that her two most recent articles for Oprah and Shape magazine brought her incredible joy and gratitude. Her piece for Oprah was all about the different emotions we're going through during the pandemic and how to move into flourishing. We talked more about the concept of flourishing and how it's connected to the flow state, known for deep connection and productivity. Lynya Floyd shared some powerful questions to ask yourself about where you might need support with resilience and flourishing. Those questions were: "Look at what zaps your resilience and identify the key markers. How might you overcome them?" This can be a very empowering way to manage emotions that are not as easy or enjoyable. Lynya's piece for Shape magazine was all about intergenerational trauma, and in doing extensive research for the article, she learned that while intergenerational trauma doesn't change your DNA, it can impact the way your DNA is expressed. I highly recommend reading both articles, which can be found below or on Lynya Floyd's linktree: https://linktr.ee/Lynya
The Need To Impact Millions
Lynya Floyd is also the lead media director for Selena Soo's premier program, Impacting Millions, which is all about teaching thought leaders, entrepreneurs, and coaches how to get into the media. One of the areas that many find most challenging to overcome when you pitch the media are the mental blocks. Lynya wants you to understand that your story and media pitch is incredibly helpful to an editor who is constantly searching for interesting, newsworthy, and meaningful stories. You are not going to annoy the editor, and in fact, once you know how to create a solid media pitch, you are actually being of service and helping an editor greatly. I agree with Lynya's heart flare: "Your story matters and has power, potential, and the ability to impact one, one hundred, one thousand or even one million."
The Most Important Tip to Pitch the Media
Many entrepreneurs and writers jump to the pitch before doing the most important step. Lynya shared that before you start your media pitch, you must know what your expert topics are. She recommends coming up with three expert topics that are broad categories, like health and wellness or publicity (her expertise). It's easy to list more than three topics, but it's crucial to keep it to a smaller list of three areas where you have expertise. In sum, you want to keep your expert topics broad and your stories short and narrow.
Final Thoughts
Lynya Floyd is an expert when it comes to how to pitch the media. If you are looking to expand into writing for magazines, newspapers, or online resources, Lynya's advice on media pitches will help get your foot in the door. Check out the links below if you are interested in seeing some of her fabulous work, like her article on intergenerational trauma.
Be sure to get your powerful free 2022 Impacting Millions publicity calendar, go to juliereisler.com/freecalendar.
Here are Lynya's amazing articles in Shape and Oprah magazine:
Shape Article: What Is Intergenerational Trauma, and How Can You Heal from It?
Oprah Article: A Post-Pandemic Guide to Your Emotions
Connect with Lynya Floyd
- Website: lynyafloyd.com/
- Facebook: https://www.facebook.com/CoachLynya
- Instagram: https://www.instagram.com/lynyafloyd/
Looking To Help Others Know Who They Are and Design Their Best Life?
If you are feeling a strong urge to help other big-hearted empaths get unstuck and design their best life, you've got to check out my Life Designer Coach Academy. It is a world-class four-month virtual live coach certification program that will give you proven tools, techniques, practices, and methodology to be a powerful coach. This coaching program is for aspiring and current coaches looking to fill in the missing pieces and gain confidence and mastery both in the coaching core competencies and the integrative health modalities from a mind-body science, positive psychology, and healing arts perspective. To learn more, go to juliereisler.com/certification.
Sacred Connection
As always, this community is a sacred, safe place built on love and acceptance. It was created to help you evolve and expand into your highest self. Please share your wisdom, comments, and thoughts. I love hearing from you and learning how you are being your truest, you-est you. Please join us in our Facebook group The You-est You® Community for Soul Seekers
Join host Julie Reisler, author and multi-time TEDx speaker, each week to learn how you can tap into your best self and become your You-est You® to achieve inner peace, happiness, and success at a deeper level! Tune in to hear powerful, inspirational stories and expert insights from entrepreneurs, industry thought leaders, and extraordinary human beings that will help to transform your life. Julie also shares a-ha moments that have shaped her life and career and discusses key concepts from her book Get a PhD in YOU
Here's to your being your you-est you!
Enjoying the show?
For iTunes listeners, get automatic downloads and share the love by subscribing, rating & reviewing here!
*Share what you are struggling with or looking to transform with Julie at podcast@juliereisler.com. Julie would love to start covering topics of highest interest to YOU.
You-est You Links:
- Subscribe to the Podcast
- Learn more at JulieReisler.com
- Become a Sacred Member at the Sacredology® Membership
- Join The You-est You® Community for Soul Seekers on Facebook
- Subscribe to Julie's YouTube Channel
- Book Julie as a speaker at your upcoming event
- Amazon #1 Best selling book Get a PhD in YOU
- Download free guided-meditations from Insight Timer
- Julie's Hungry For More Online Program (10 Module Interactive Course)
- 15 Days Of Gratitude To Change Your Life on InsightTimer