The Town with Matthew Belloni The Biggest Losers of Hollywood’s Cable-pocalypse
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Aug 9, 2024 
Rich Greenfield, a media analyst at LightShed, dives into the ongoing crisis in linear TV as major networks like Warner Bros. Discovery and Paramount grapple with billion-dollar losses. They discuss the timing of these company's realizations about their TV assets and debate the wisdom of hefty investments in NBA rights for 2025. The conversation also touches on the pressures facing David Zaslav and insights into Apple Studios' future. Greenfield's expert perspective sheds light on the shifting landscape of television and streaming.
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Declining TV Value
- Television networks are losing value due to audience shift to streaming and a decline in ad revenue.
- Big Hollywood conglomerates face challenges as their TV dollars turn into digital pennies.
TV Asset Write-Downs
- Warner Bros. Discovery and Paramount wrote down their TV assets by $9 billion and $6 billion respectively.
- This write-down signifies a significant decrease in perceived value of these television assets.
Declining Revenue Streams
- Declining subscriber numbers combined with rising subscription fees are impacting revenue streams for TV networks.
- Advertising revenue is also declining, leading to cost-cutting measures.