Estelle is old school. With a modern twist yes, but nonetheless, if this most eclectic of artists leans in any particular direction it is towards ‘classic’. She even says it in one her own songs; "I'm not of-the-moment. I am a classic, yeah, I live at the MoMA” (The Life, opening track of her 2012 album All of Me). She is quite the proverbial eclectic artist - edgy but not (un)necessarily shocking, traditional but modern enough to make her point in the era of precision-tool song production, and forever flitting between a dozen sub-genres (across hip hop, R&B, pop, reggae and soul).

Classify Estelle at your peril.

New album Stay Alta has throwback quality to it that is extremely welcome in the current climate. Although it was conceived as a post-pandemic record, it works effectively as a tonic for the turbulent times we are living through right now. It channels Diana Ross, Donna Summer, Stevie Wonder and…Melba Moore. Like records by those artists, Stay Alta is an organic listen and auto-tune is strictly off limits. But somehow, it is modern.

Stay Alta themes include gratitude, celebration, joy and defiance but not the migraine-inducing platitudinal kind - just the straightforward take it or leave it kind. You should take it. It is album number six across a career of two decades, so Estelle does not subscribe to FOBF, the “fear of being forgotten” that is the scourge of many modern pop artists in today’s fast-flowing pop scene. Instead, she is happy to take her time. There is something to note in her approach about time, longevity, and lineage. Estelle seems acutely aware of whose shoulders she stands on. It’s not unconnected to the fact that The Estelle Show (her 5-days a week Apple Music radio show, which won an esteemed Gracie Award for Women In Media) provides a platform to put her fellow peers and new artists in context alongside legendary artists. Classics and new classics sit side by side - why can’t broadcast radio pull that off? Anyhow, credit to Estelle. It was her idea, her pitch to Apple, and now it's her show. And that is how Estelle rolls.

At this stage, she is a serious artist living outside of the mainstream and not really in need of a hit anyhow. But yes, she is a songwriter and an artist with the potential to strike at any time. She knows where she is from and how to reach deep into that well.

“I see credit and beauty in artists who know where they come from because you then have a well to pull from. If I know funk and I’m a new era funk artist I know where to find that bassline. If I’m a drum & bass artist I can go to that Roni Size beat and sample it or repurpose it. Nothing’s new under the sun”.

Damn right.

Season 12 of The Art of Longevity is Powered by Bang & Olufsen. Long copy can be found on www.songsommelier.com.

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Kate Torgersen, Founder & CEO of Milk Stork