Bloomberg Talks HBO & HBO Max Content Chairman & CEO Casey Bloys Talks Prestige Content
Oct 1, 2026
Casey Bloys, HBO and HBO Max’s longtime programming leader, discusses the brand’s culture of experimentation and what makes television worth paying for. He explores HBO’s bumpy transition from cable to streaming, Netflix’s technological edge, shifting service names, new ownership, potential partnerships, Hollywood’s post-streaming-bubble reset, A24, YouTube, and the future of ambitious storytelling.
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HBO’s Culture Makes Creative Risk Possible
- HBO’s durable advantage comes from a culture that rewards experimentation, patience, thoughtful notes, and creative risk-taking.
- Casey Bloys says the team learned by working on shows rather than relying primarily on research to decide what audiences wanted.
HBO Keeps Redefining What Premium TV Means
- HBO defines premium programming by whether it feels worth paying for, distinctive, spectacular, or meaningfully different.
- Game of Thrones and Euphoria show how that standard can evolve beyond traditional expectations of an HBO series.
The Cable Bundle Delayed Streaming’s Revolution
- Legacy media companies delayed streaming because the profitable cable bundle was difficult to abandon.
- Bloys argues Warner Bros. Discovery and Disney are now becoming credible streaming competitors while also pursuing profitability.