Just as professional athletes get back to fundamental drills, the "Back to Basics" series aims to dive into foundational topics within business theory and practice so we do not lose sight of the core tenants of making better business decisions. On this episode, we are sitting down with Kelley School of Business Marketing Professor Kim Donahue to understand what principles are at the core of knowing and reaching your target market.

----

Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make better business decisions.

----

Ready to take your next step? Check out if a Kelley MBA is right for you: https://bit.ly/35cLVqy

Back to Basics: How to understand your target market | Ep. 167