You may think advertising runs the internet, but the big data behind it is where the real profits come from. We're being followed all around the internet and tracked where we go through our phones, watches, tablets, cars, smart speakers and a multitude of other devices. If Big Tech can cash in on our data, why can’t we? Kim talks with author and computer scientist Jaron Lanier — one of the founding fathers of virtual reality — about what it could look like if we truly had control over our info online.
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