138 Dawn Edmiston - Personal Branding in the COVID-19 Era

You have control regarding the way you're perceived and positioned by others. Your personal brand tells people what you offer and how you're different from - and better than - your competition. In recent years, thanks in part to the continuously growing world of social and digital media, building and especially promoting your personal brand has become easier than ever before. But with COVID-19, the personal branding landscape has changed somewhat. Our guest says the changes bring new opportunities to build your brand. Dawn Edmiston is a Professor of Marketing at William & Mary's Raymond A. Mason School of Business. She helps professionals and students create and promote their personal brands. She joins us on the podcast today to talk about personal branding, your value proposition, and how social media can help you build your brand in the era of COVID-19.

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