65. LinkedIn groups best practice

Posting articles and links in LinkedIn groups is not effective unless you are actually creating a discussion. People are treating groups as poster boards for 'interesting' articles but all that does is lower the amount of interaction and provides no benefit to the person that shared the link.

I was shocked to see these stats recently;

Article 1 - 348 views - 41 LinkedIn shares

Article 2 - 162 views - 302 LinkedIn shares

When I explored this in more detail it turned out the the vast majority of the shares of article 2 were people sending the post to multiple groups (each one counting as a separate share). Clearly these group shares were simply being ignored!