Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.

In today’s episode, Chris and Abbie are joined by Dr. Paul J Zak. Dr. Zak is in the top 0.3% of most cited scientists. For over two decades Paul’s research has extended the boundaries of behavioral neuroscience and that has taken him from the Pentagon to Fortune 500 boardrooms to the rainforests of Papua New Guinea. Besides his academic appointment, he is a 4-time tech entrepreneur.

In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time, that is used to improve outcomes in entertainment, education, advertising, and emotional health. He is a regular TED speaker and has appeared on many news programs and TV Shows. His newest book is The Little Book of Happiness and he’s here today to discuss more about that. [July 7, 2025]