In MBLM’s Brand Intimacy 2017 Report, which is the largest study of brands based on emotions, MBLM found that the most intimate companies exceeded the revenue and profit of both the S&P and Fortune 500 for the past 10 years. The most intimate company is Apple, followed by Disney and Amazon. Mario discusses the top brands and also what other companies should be doing to form a better connection with their customers, and why this is fundamental for growth.
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All Business with Jeffrey Hayzlett