Here's What Makes a Content Curation Business Stand Out Online

May 27, 2020

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There’s a particular style of content production that allows you to leverage existing resources: content curation. It’s like tastemaking, but for media. This is a really powerful way to use existing resources on the web to build and establish your brand.

We have both curated email newsletters over our careers and have some insights to share on best practices when launching a content curation business.

In today’s episode, we talk about content creation, helpful tips on being a tastemaker, and transitioning from acquiring new readers to keeping the ones you already have.

Main Takeaways

We are naturally drawn to the opinions and ideas of people we respect. The best people write their own content and find tangential content to present alongside it.
There are four steps to making a content curation business a reality:
- Choose a narrow topic.
- Pick a cadence and stick with it. Do not miss it. Ever.
- Have a system to collect ideas.
- Automate reminders - set a reminder to send the email or schedule it.
To curate and collect good content, you need to consume good content. It’s just as important to set aside time for consuming content as it is for creating the feed.
Be sure to analyze and think about the content that you’ll be sharing (E.g. Why does this stand out to me and why am I sharing it?) Be confident in turning things down.

Creator of the Day

Austin Mann

Resource of the Day

Maverick: The Success Story Behind the World's Most Unusual Workplace by Ricardo Semler

Thought of the Day

“Building an audience, and showing up consistently is just like anything else—it’s going to take a long time, and the important thing is to start now.” ~ @nathanbarry

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