Matt Ranta: Data Driven Digital Strategies for eCommerce Brands

Matt Ranta is a Global Ecommerce, Marketing, and User Experience Executive with 22+ years of digital experience spanning DTC, Bricks and Mortar, Electronics, AdTech and other industries. In this episode of The Louis and Kyle Show, Matt shares his insights on transitioning to independent consulting, the advantages of joining a data-driven company, marketing strategies and priorities, client acquisition, and the importance of networking and prospecting for business growth. 

Matt emphasizes the importance of resource review in client work and the challenges of Google Ads and the importance of execution in growing a business. He also shares his experience in managing a young team and focusing on niche services to win clients. Matt stresses the importance of tailored messages and building a network in consulting businesses, as well as the land and expand approach for selling in business. 

Matt also discusses the complexity of business operations, the importance of building trust and collaboration within the industry, and quick wins for e-commerce growth consulting. He shares his insights on the importance of page speed for SEO and conversion rates, interlinking, and addressing all ranking factors in SEO. Matt also provides 10 tips for improving website performance. 

Lastly, Matt talks about micro digital private equity and unexpectedly transformational meetings, the importance of relationship building in career transitions, and the importance of relationships over merit and SEO ranking factors. He also shares his experience in starting out in digital marketing, technical skill, and areas of specialty, and understanding your audience in the workplace. Connect with Matt Ranta on LinkedIn to learn more about his work. 

 

Chapters:

00:00:00 - Transitioning to Independent Consulting

00:01:44 - Reaching Out to Former Employers During Job Transitions

00:03:20 - Consulting Opportunities and Nibble Gravity's Role as a Consultancy

00:05:11 - The Advantages of Joining a Data-Driven Company

00:07:12 - The Importance of Resource Review in Client Work

00:09:00 - Marketing Strategies and Priorities

00:10:30 - The Challenges of Google Ads and the Importance of Execution in Growing a Business

00:12:15 - Client Acquisition and Managing a Young Team

00:13:47 - Focusing on Niche Services to Win Clients

00:15:31 - The Importance of Tailored Messages and Building a Network in Consulting Businesses

00:17:31 - The Importance of Networking and Prospecting for Business Growth

00:19:38 - Land and Expand Approach for Selling in Business

00:21:26 - The Complexity of Business Operations

00:22:54 - Building Trust and Collaboration within the Industry

00:24:39 - Quick Wins for E-commerce Growth Consulting

00:26:18 - Importance of Page Speed for SEO and Conversion Rates

00:28:17 - Importance of interlinking and addressing all ranking factors in SEO

00:30:12 - Improving website performance with these 10 tips

00:31:52 - Micro Digital Private Equity and Unexpectedly Transformational Meetings

00:33:29 - The Importance of Relationship Building in Career Transitions

00:35:37 - The Importance of Relationships Over Merit and SEO Ranking Factors

00:37:18 - Starting Out in Digital Marketing: Technical Skill and Areas of Specialty

00:38:54 - Understanding Your Audience in the Workplace

00:40:54 - Connecting with Nimble Gravity on LinkedIn

Check out Nimble Gravity:

→ Website: nimblegravity.com

→Twitter:twitter.com/nimblegravity 

→ LinkedIn: linkedin.com/company/nimble-gravity 

Connect with Matt Ranta:

→ Twitter: twitter.com/mattranta 

→ LinkedIn: linkedin.com/in/mattranta 

Resources Mentioned in The Episode:

→  Matt’s Article: 10 things to improve digital performance

→ Deloitte: deloitte.com

→ Cricket Wireless: cricketwireless.com

→ Arrow Electronics: arrow.com

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com