Printavo PrintHustlers Podcast The Life of a Female Screen Printer? Impressions Expo 2020: Alexa from In-House Prints Interviewed
Mar 3, 2020
05:01
Alexa Cary from In House Prints in Frenchtown, NJ has made a name for herself and her screen printing business with a customer-first mentality. "We create a custom relationship," she told us. We interviewed Alexa at Impressions Expo 2020 in Long Beach, CA earlier this year to discuss the major ups and downs of owning a screen printing business, her favorite piece of equipment in the shop, and what it's like to be a woman in a male-dominated industry.
"There is no manual for 'this is how you run a screen printing business.' There is no playbook for screen printing," Alexa said. She knows that she's fortunate to enjoy great customers, adding, "You are never guaranteed a job in the screen printing industry."
Read more: https://www.printavo.com/blog/life-of-a-female-screen-printer-interview
Alexa's Instagram is a great peek into her day-to-day life. She rides motorcycles, makes amazing prints, and always keeps a great Story going. Oh, and her handle is great: @lifeofa.female.screenprinter. Follow Alexa here: https://www.instagram.com/lifeofa.female.screen.printer/
With a new ROQ press powering their production capabilities, Alexa and husband Tyler have created a deep connection to Frenchtown's community. "All of our marketing is word-of-mouth," Alexa said. The ROQ has enabled them to take on bigger jobs and freed them up to do more outreach...and even take time to travel. "We can print what we would do in 5 days in just 1 day [with the ROQ]," Alexa explained.
Read more: https://www.printavo.com/blog/life-of-a-female-screen-printer-interview
"I'm not saying being a female in the screen printing industry is difficult," Alexa said, "But people look at you differently because it's unexpected." Women have made a big impact in the screen printing industry, from tech wizards like M&R's Michelle Moxley and Night Owl's Val Solomon to leaders like Kristene Shreve from EnMart – thousands of women laborers, printers, artists, and business owners push the industry forward.
Alexa has embraced the need for women leaders in the industry, joining conversations, events, podcasts and Facebook Groups designed to share resources, knowledge, and support for women in the industry.
"There is no manual for 'this is how you run a screen printing business.' There is no playbook for screen printing," Alexa said. She knows that she's fortunate to enjoy great customers, adding, "You are never guaranteed a job in the screen printing industry."
Read more: https://www.printavo.com/blog/life-of-a-female-screen-printer-interview
Alexa's Instagram is a great peek into her day-to-day life. She rides motorcycles, makes amazing prints, and always keeps a great Story going. Oh, and her handle is great: @lifeofa.female.screenprinter. Follow Alexa here: https://www.instagram.com/lifeofa.female.screen.printer/
With a new ROQ press powering their production capabilities, Alexa and husband Tyler have created a deep connection to Frenchtown's community. "All of our marketing is word-of-mouth," Alexa said. The ROQ has enabled them to take on bigger jobs and freed them up to do more outreach...and even take time to travel. "We can print what we would do in 5 days in just 1 day [with the ROQ]," Alexa explained.
Read more: https://www.printavo.com/blog/life-of-a-female-screen-printer-interview
"I'm not saying being a female in the screen printing industry is difficult," Alexa said, "But people look at you differently because it's unexpected." Women have made a big impact in the screen printing industry, from tech wizards like M&R's Michelle Moxley and Night Owl's Val Solomon to leaders like Kristene Shreve from EnMart – thousands of women laborers, printers, artists, and business owners push the industry forward.
Alexa has embraced the need for women leaders in the industry, joining conversations, events, podcasts and Facebook Groups designed to share resources, knowledge, and support for women in the industry.