Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy".
Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team.
In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it.
You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/
And her book here:
https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033
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Find out about our upcoming masterclasses at http://www.sweathead.com
You can find Mark here: http://www.instagram.com/markpollard
Sweathead, A Strategy Podcast