AI Toys: Datafied Childhoods and the Future of Play

Dec 2, 2025

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In this toy-themed episode of Modem Futura, Sean Leahy and Andrew Maynard start with an overnight stay aboard the USS Midway before segueing into the holiday toy season and a very 2020s concern: AI-powered toys. From chatty teddy bears running GPT-4 that cheerfully explain how to light matches and sexual kinks to kids, to the long lineage of “intelligent” toys like Teddy Ruxpin, Furby, Hello Barbie and Watson-powered dinos, they trace how our playthings have quietly become networked, data-hungry machines.

They unpack two intertwined risks: the datification of childhood—toys that vacuum up children’s voices, feelings and habits for unknown purposes—and the behavioral shaping that happens when a sycophantic large language model becomes a child’s most attentive companion. What happens when a stuffed animal knows your child’s fears, rewards their worst impulses, and never says “no”? The hosts explore parasocial bonds between kids and AI agents, the erosion of parental agency, and the unsettling prospect of outsourcing emotional development to opaque systems. Along the way, they connect these questions to education tech, neurodivergent learners, Stephenson’s The Diamond Age and Spielberg’s A.I. Artificial Intelligence, asking what a “safe playground” even means when every toy wants your child’s data and attention.

Rather than moral panic, Sean and Andrew offer a practical holiday PSA: before buying the season’s hottest AI toy, look past the cute fur and ask who’s really holding the metaphorical knife.

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Host Bios:

Sean M. Leahy, PhD - ASU Bio
Sean is an an internationally recognized technologist, futurist, and educator innovating humanistic approaches to emerging technology through a Futures Studies approach. He is a Foresight Catalyst for the Future of Being Human Initiative and Research Scientist for the School for the Future of Innovation in Society and Senior Global Futures Scholar with the Julie Ann Wrigley Global Futures Laboratory at Arizona State University.

Andrew Maynard, PhD - ASU Bio
Andrew is a scientist, author, thought leader, and Professor of Advanced Technology Transitions in the ASU School for the Future of Innovation in Society. He is the founder of the ASU Future of Being Human initiative, Director of the ASU Risk Innovation Nexus, and was previously Associate Dean in the ASU College of Global Futures.

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