Why Your Product Launch is Overrated with Superhuman Founder Rahul Vohra

Rahul Vohra sold his first company Rapportive to LinkedIn and then founded Superhuman. Superhuman is a premium email provider that is significantly faster to use than Gmail and other alternatives. Today, Superhuman has raised more than 100 million dollars and has tens of thousands, if not hundreds of thousands of users. But how do you develop a premium product in an area where there is a lot of competition and, above all, free alternatives? In addition to Superhuman, Rahul has co-invested with Todd Goldberg in more than 100 startups and we talk about Rahul's framework for investing and building an angel fund. In addition to background info on Superhuman, in this episode you'll also get helpful tips on the most common pitfalls in product launches, a look at the pros and cons of a personal brand as a founder, and the impact of AI in product building. What you will learn: What are the pros and cons of personal branding as a founder? How does Superhuman use AI in product development? Why are product launches overrated? When should founders use feedback in product development and when should they trust their gut feeling? Rahul's Angel Fund: https://www.toddandrahulangelfund.com/ ALL ABOUT UNICORN BAKERY: https://zez.am/unicornbakery Rahul Vohra LinkedIn: https://www.linkedin.com/in/rahulvohra/ Superhuman: https://superhuman.com/ Unicorn Bakery Whatsapp Broadcast: Find out everything you need to know as a founder: https://drp.li/jrq5S Our WhatsApp Broadcast keeps you up to date with insights into the scene, news and top content. Marker: (00:00:00) How did you test the market for a premium email service? (00:07:34) Minimum Viable Product vs. Minimum Lovable Product: How long did the first version of Superhuman take? ? (00:12:25) How does the product market fit the engine of the growing company? (00:18:28) Why Superhuman has maintained a 1:1 onboarding process over the years (00:21:48) What are the most common misconceptions about THE product launch? (00:23:53) What is the difference between game design and gamification in product development? (00:31:08) When to focus on improving the product and when to focus on increasing sales in product development? (00:35:46) Superhuman's AI strategy (00:38:37) Rahul's favorite AI use cases and tools? (00:44:12) What are the positives/negatives of becoming a personal brand as a founder? (00:49:28) What are your favorite questions to find out the characteristics of a potential employee? (00:53:47) What is your framework for investing in startups?