Tech Brew Ride Home OpenAI Wants To Be The Windows Of AI
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Oct 7, 2025 OpenAI is integrating third-party apps directly into ChatGPT, positioning itself as the ‘Windows of AI.’ The podcast explores how this new Apps SDK could change user experience with features like interactive streaming from platforms like Zillow and Canva. The rise of prediction markets is also discussed, alongside a significant investment by the NYSE. Additionally, California's new law on ad volumes in streaming services and MrBeast's concerns about AI's impact on content creators add to the intriguing mix of topics.
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ChatGPT Becomes An App Platform
- OpenAI launched an apps SDK that runs third-party apps inside ChatGPT for actions, data access, and interactive UIs.
- This embeds services like Canva, Zillow, Coursera, and Spotify directly into conversational flows, changing app distribution.
Design Apps To Meet ChatGPT Standards
- Follow OpenAI's app requirements: make apps useful, predictable, safe, and privacy-respecting.
- Ensure clear consent, verified developer accounts, and adherence to ChatGPT's UI and accessibility rules.
Live Context Streaming To Models
- The SDK streams live app context to the model so GPTs know what users are interacting with in real time.
- Apps can render inline cards, full-screen maps, and picture-in-picture video while preserving conversational flow.