Curse of the Expert

What makes a potential customer choose your product or service? Your marketing efforts tell your prospects you exist and you have solutions they’re looking for. 

But many business owners focus on the wrong thing in their initial marketing because they don’t understand the mindset of a buyer. In fact, they go after too broad a group… instead of focusing on those who will actually pull out their wallets.

I reveal how to identify that select group and how to reach them. I also go into…

• How to tell if you’re “unique” enough in the marketplace
• A strategy for compelling potential customers to choose you over the competition 
• The primary goal of your “first touch” marketing to prospects
• 4+ ways to establish yourself as the authority in your niche – and how it pays off
• And more