The Content Collective You don’t need new content ideas. You need to repurpose your content.
Nov 20, 2024
Feeling pressured to generate new content daily? Discover how to repurpose what you already have for maximum impact. Uncover the benefits of strategic reuse and debunk myths about audience engagement. Learn a personal content creation process and the effective 5x1 strategy. It’s all about working smarter, not harder—especially for busy small business owners.
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Repurposing Over New Content
- You don't need constant new content; you need to repurpose existing content strategically.
- Most of your audience only sees a small fraction of your posts, so reuse content.
Hero Content Strategy
- Start with "hero content" (e.g., YouTube video, blog post) for in-depth topic exploration.
- Break down this hero content into various formats (podcast, newsletter, quotes) for different platforms.
5x1 Strategy
- Use the 5x1 strategy: stretch one content idea across a week on one platform.
- Repurpose the idea in different formats daily (reel, carousel, story, post).