Symposium Special: AI governance for DMOs and their leaders

Janette Roush, Senior Vice President of Innovation and Chief AI Officer at Brand USA, dives into the pressing need for destination executives to rethink AI strategies. She highlights a recent symposium where leaders discussed the urgent challenges and ethical implications of AI in tourism. Janette emphasizes the importance of establishing governance models to manage risks and ensure responsible AI usage. Additionally, she advocates for education and training opportunities to empower professionals in the field, fostering a culture of innovation and sustainability.