The Tech Strategy Podcast

3 Lessons from My Visit to Trip.com (234)

6 snips
Dec 26, 2024
Discover insights from a visit to a leading online travel agency, revealing their innovative strategies that fueled a remarkable rebound after COVID. Explore how personalization and new content-sharing initiatives are reshaping the travel experience. The discussion also touches on the intriguing implications of generative AI for the industry. Plus, dive into a bold proposal for Canada to become the 51st state of the U.S., analyzing the potential benefits and deeper relations that could stem from such a move.
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INSIGHT

Trip.com's Superiority

  • Trip.com is considered the best online travel agency globally, surpassing Expedia and others in capabilities and advancement.
  • It's the preferred choice for travel due to its superior services and user experience.
INSIGHT

Trip.com's Post-COVID Rebound

  • Trip.com has experienced significant revenue rebound in the past 12 months, largely attributed to post-COVID recovery.
  • Key metrics like revenue and daily active users have seen substantial increases.
INSIGHT

Personalization as a Key Lever

  • Trip.com leverages personalization as a key strategy, particularly in services, bundling, cross-selling, and content.
  • This approach enhances user experience and drives engagement.
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