The Eric Metaxas Show #48 - Megan Basham
Jan 30, 2026
Megan Basham, journalist and commentator who covers cultural and political trends, talks about lifestyle influencers shaping politics on Instagram. She discusses paid propaganda, parallels with COVID messaging, organized networks interfering with enforcement, and urges conservative Christian women to push back online. The conversation also touches on Greenland, strategic geopolitics, and why silence amplifies opposing narratives.
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Influencers Running Coordinated Political Messaging
- Major lifestyle influencers are running coordinated political messaging to suburban women on Instagram.
- Megan Basham warns this propaganda targets captive audiences who seek cozy, nonpolitical content.
Whole30 Pivoted To Political Moralizing
- Whole30 and other lifestyle brands with huge followings began posting anti-ICE messages.
- Basham found the cross-over from recipe/home content to intense political moralizing shocking.
Paid Propaganda Repeating 2020 Patterns
- Many major influencers accepted paid promotions during COVID and later political moments.
- Basham sees a repeat of 2020 behavior where influencer activism lacked follow-through and context.
