Reebok: The Untold Story of Building an Iconic Global Brand: Productivity Mastery #69 with Joe Foster

How do you start from 0 and build a $4 billion business, overtaking Adidas & Nike to become the World's No. 1 sports brand?

We are welcoming on the podcast a living legend, Joe Foster, the founder of Reebok!

▪️Joe and his late brother Jeff were born into the J W Foster & family business in Bolton, England.

▪️The year was 1955 and the brothers saw a business still rooted in the 1930s. In 1958 Joe and Jeff left the Foster business to set up a new Sports Shoe company.

▪️The brothers founded Mercury Sports Footwear, and after 18 months, they changed the name to Reebok.

▪️A tremendous journey of many ups and down, unshakable commitment, and hard work helped them to build a $4 billion business, overtaking Adidas & Nike to become the Worlds No. 1 sports brand in the late 80s.

Let's explore together what it really took to build this iconic global brand.

P.S. June 10 (the day of recording) is also the date the paperback of Joe Foster's new book - #Shoemaker is released!

Do yourself a favor and PRE-ORDER a signed copy right now: https://www.jwfosterheritage.com/shop-online

I've listened to the audio version already twice. It's a great book! 📘

Listen and find out about: 

💡 How did Joe Foster and his brother start the company and grew it to #1 sports brand in the world in the late 80s 

💡 Why you should "expect failure" as an entrepreneur and not take "too much advice" from people 

💡 How did Joe Foster come up with the name Reebok 

💡 What helped them most to scale and become a global brand

💡 Entrepreneurship & leadership lessons from Joe's experience

Tune in!