James Reed: all about business 37. Hitting rock bottom to building a global brand from scratch | Matthew Jones, The King of Doughnuts
He pushed himself to the limit and lost everything. But that didn’t stop him from coming back stronger than ever and building a global brand from scratch.
On this episode of All About Business we meet Matthew Jones, founder of Bread Ahead, who teaches us why the road to success isn’t always smooth. For him it was full of late nights, hard lessons, and a brutal turning point that forced him to rebuild his business and his life from the ground up.
When Matthew started making doughnuts at Borough Market, he never expected they’d become a worldwide sensation. The founder of Bread Ahead gives us valuable business insight and shares how he uses Instagram and raw storytelling to grow a devoted following.
Bread Ahead is more than a bakery, it's a brand built on resilience, realness, and obsessive attention to flavour.
If you’ve ever felt like giving up, or dreamed of starting over. This episode is proof that rock bottom can be the start of something extraordinary.
01:59 The rise of Bread Ahead
04:21 Innovative flavours and business strategy
08:28 Matthew's Culinary Journey
19:34 Challenges and recovery
25:44 Rebuilding and expanding
35:44 The power of social media
39:19 Global expansion and future plans
43:00 Resilience and learning from failure
51:47 The Bread Ahead Academy
55:57 The impact of weight loss trends on business
57:41 Daily routine and work-life balance
Links
Check out Bread Ahead’s website:
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This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk