Wealthion - Be Financially Resilient

Buy, Hold, Sell: Jonathan Wellum on the Rules of Smart Investing

Jun 30, 2025
Jonathan Wellum, CEO of RockLinc Investment Partners, brings 35 years of expertise in wealth-building to the conversation. He reveals how to identify durable businesses and uses discounted cash flow (DCF) as his valuation tool of choice. Wellum discusses the importance of compounding, tax deferral, and knowing when to sell stocks based on overvaluation or emerging opportunities. Real-world examples from Amazon and other companies illustrate his disciplined approach to investing and portfolio management!
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ADVICE

Buy Durable, Growing Businesses

  • Focus on industries with good secular growth and profitability when buying stocks.
  • Look for companies with strong competitive advantages, consistent earnings, and high returns on invested capital.
ADVICE

Use Market Conditions to Time Entry

  • Consider current market conditions before fully investing new capital.
  • Use dollar cost averaging in volatile markets to avoid buying at high prices.
ADVICE

When to Sell Stocks

  • Sell a stock when its fundamentals deteriorate or it becomes overvalued.
  • Also sell to invest in better opportunities or if you realize you made a mistake.
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