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Carta. HubSpot. Brandwatch. Rippling. These companies, and many others, offer services (even though VCs don't like it).
It's not about creating a services business, it's about using it to acquire, retain and grow customers. Here's what we get into:
- (00:00) - Introduction
- (03:08) - Why services aren't attractive
- (04:54) - And why services are awesome
- (11:46) - Services as an acquisition channel
- (12:25) - First example: Carta
- (16:34) - 2nd: Rippling
- (21:24) - HubSpot's Onboarding
This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode