Carta. HubSpot. Brandwatch. Rippling. These companies, and many others, offer services (even though VCs don't like it).

It's not about creating a services business, it's about using it to acquire, retain and grow customers. Here's what we get into:

(00:00) - Introduction
(03:08) - Why services aren't attractive
(04:54) - And why services are awesome
(11:46) - Services as an acquisition channel
(12:25) - First example: Carta
(16:34) - 2nd: Rippling
(21:24) - HubSpot's Onboarding

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VCs hate services - here’s why SaaS shouldn't