Business Branding from the Heart (w/ Aaron McClung)

On this episode, we're joined by Aaron McClung. Aaron is the founder and principal of AM, a full-service branding, marketing, and technology firm in the Dallas/Fort Worth area. For over two decades, AM has served businesses and nonprofits of all sizes including Carrier Corporation, AT&T, Sonic Restaurants, Phillips 66, North American Mission Board, Goodwill Industries, TobyMac, Kyser Musical Products (capos), Passion Conferences, NFL Hall of Famer Ray Lewis, and hundreds more. AM was recognized by the SMU Cox School of Business as one of the 100 fastest growing companies in Dallas in 2009. AM's work has also been recognized by The Dallas Society of Visual Communications and the American Advertising Federation - Fort Worth. https://aaronmcclung.com/ https://www.discoveram.com Questions and lessons explored in this episode: What are some biblical principles for branding? Should business branding be product-focused or purpose-focused? What are some examples of purpose-focused businesses with great branding? Does product-focused branding work in today's marketplace? Christianity in Business is the show that helps Christian business leaders to integrate biblical values into business. | Entrepreneurship | Marketing | Nonprofit | Church | Author | Startups | Marketplace | Ministry | Business as Mission | Faith and Work | Faith | Success | Leadership | www.ChristianityInBusiness.com