The Grill Room
Bonus Episode: Media on the Brink
Feb 17, 2025
John Kelly, co-founder and head of Puck, dives into pressing trends shaping the media landscape. He discusses CBS News’s struggles amidst their corporate ties to Trump, and how Fox News is solidifying its position. Kelly also shares insights on how renowned publications like 'The Atlantic' and 'The New Yorker' can adapt to thrive in an AI-driven world, emphasizing the need for innovation in the print industry. The conversation highlights the evolving relationships between media, business, and politics.
36:18
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Quick takeaways
- Fox News has shifted from being avoided by advertisers to gaining acceptance as a dominant player in cable news.
- CBS News faces internal turmoil and challenges in adapting to new programming formats, risking further alienation of its audience.
Deep dives
The Shifting Landscape of Fox News Advertising
Fox News has seen a remarkable change in its advertising landscape as blue-chip companies are now embracing the network, which had previously been avoided despite its high ratings. After the election, over 120 major advertisers returned, representing a significant shift in corporate America's perception of Fox as a legitimate media outlet. This transformation illustrates how the channel has become a dominant player in cable news, often surpassing traditional favorites like ESPN, and is now seen as an establishment figure in the media landscape. Advertisers like Amazon and General Motors are willing to associate themselves with Fox, indicating a broader acceptance of the network's role in the current media environment.
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