The Grill Room Bonus Episode: Media on the Brink
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Feb 17, 2025 John Kelly, co-founder and head of Puck, dives into pressing trends shaping the media landscape. He discusses CBS News’s struggles amidst their corporate ties to Trump, and how Fox News is solidifying its position. Kelly also shares insights on how renowned publications like 'The Atlantic' and 'The New Yorker' can adapt to thrive in an AI-driven world, emphasizing the need for innovation in the print industry. The conversation highlights the evolving relationships between media, business, and politics.
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Fox News' Mainstream Shift
- Fox News, despite strong ratings, previously struggled to attract blue-chip advertisers due to its conservative image.
- However, after the election, over 120 blue-chip advertisers, including Amazon and General Motors, returned to Fox News.
The Power of Carriage Fees
- Audience size doesn't guarantee profitability; carriage fees from cable distributors are crucial for networks like Fox News and CNN.
- Corporate America has shifted and now prioritizes access to decision-makers, leading them back to Fox News.
Post-Election Vibe Shift
- There's been a noticeable shift in corporate behavior post-election.
- Tech giants now readily engage with figures like Trump, demonstrating a change in their political stance.