NDPNDNT Podcast S2Ep4: KayvanMD (Head of A&R at Genius)
Dec 20, 2023
Hear insights from KayvanMD, where he shares his journey from artist to A&R head. Discover how he built a thriving music community on Twitch, providing a space for collaboration and feedback. Explore the balance between creativity and commerce, emphasizing the need for authenticity in artist development. Delve into the challenges of industry saturation and the struggle against imitation, stressing the importance of nurturing unique artistry. This conversation is packed with lessons on community building and the evolving landscape of music!
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From Artist to Community Builder
- KayvanMD started as an artist and later transitioned to management and community building during the pandemic via Twitch and Discord.
- He created a safe, respectful space for music discussion and artist development, growing a community to nearly 5,000 members.
Music First, Then Everything Else
- Music quality is non-negotiable for A&R interest, even if others focus on business metrics.
- Engaging, personal content revealing the artist's true self matters significantly to long-term connection.
Choose Artists by Growth and Drive
- Observe artists over time for music development, social activity, and team quality before pursuing close collaboration.
- Look for young, hungry artists with willingness to learn and understand the industry to maximize mutual growth potential.