In Episode 97 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks with Dan Brattland, the President and Chair of COCARD Marketing Group, about sales messaging best practices for VARs and ISVs. Brattland shares how you can create presentations that best capture your value proposition, how to tailor that narrative to specific audiences or specific needs, and how to sync that message with all marketing and service activities. 

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT VARs and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.