Shane Heath is the founder and CEO of MUD\WTR, a Venice-based coffee alternative brand that he launched out of his kitchen in 2018. Shane is an artist and an entrepreneur. He paints, practices BJJ, meditates, does breathwork, and is a firm believer in the healing power of psychedelics. 

After realizing that coffee was causing him negative side effects, Shane started figuring out other ways to enjoy the ritual of a hot beverage in the morning without all the negative side effects he was getting from coffee. After figuring out a blend of ingredients that worked for him, he quickly realized other people were having the same side effects that he experienced from coffee and that there was a real demand for what he was creating. 

Shane and I discussed:

• The story behind MUD\WTR
• Creating a startup in your kitchen 
• Reaching a flow state
• The benefits of meditating 
• Psychedelics 
• How to promote your company on social media 
• Evolving the coffee experience 

And much more...

Shane Heath 

MUD\WTR

My Take: Just because something has been around for a long time does not mean it can't evolve or change or even disappear. Just because we've been consuming something for a long time does not mean it is necessarily good for all of us. Milk or meat or coffee or beer, whatever it is, don't just eat/drink it is because it is how it's always been done. Make sure it is really benefiting you, not harming you, stay inquisitive, ask questions, be skeptical, be open to ideas and experiences, find out what works for you, your body, and your needs. 

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