The Ups and Downs of Selling Beer in a Pandemic (Panel Fest 2021)

Selling beer in the retail market has not been an easy task over the past 20 months. At a time when business was just awful for everyone in our industry, brewery sales reps were tasked with maintaining buyer relationships, communicating remotely with accounts, pivoting traditional in person brand promotions, and somehow amongst all of this, tending to their own mental health. Join us for an in depth discussion about the challenges that those on the sales front face in a pandemic-era beer market, what companies are doing to assist with mental health issues, creative solutions for increasing retail sales, innovative ways to connect with buyers, and new marketing techniques adapted for our new marketplace.

Panelists:  

Eric Butler (Wolf’s Ridge Brewing) 

Jordyn Frasier-Hill (Lakewood Brewing) 

Laura Lodge (StartABrewery.com) 

Ted Risk (Wibby Brewing)  

Moderator: Julie Rhodes (Not Your Hobby Marketing Solutions)  

Join us in-person for CBP Connects presented by Arryved POS 

February 7-9, 2022 | Norfolk, Virginia

Register: https://cbpconnects-norfolk.eventbrite.com