
Bloomberg Talks
Xerox CEO Steven Bandrowczak Talks Earnings
Jan 28, 2025
Steven Bandrowczak, CEO of Xerox, leads the charge in discussing the company's latest earnings and ambitious outlook for 2025. He shares insights on how Xerox is revitalizing its core business through innovation and a focus on mid-market clients. Bandrowczak highlights the shift towards post-sales revenue and tailored solutions amidst macroeconomic challenges. He emphasizes the importance of diversity in fostering innovation and sheds light on how the company is navigating industry consolidation and cost-cutting measures.
09:12
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Quick takeaways
- Xerox is shifting its strategy to focus on growth sectors, particularly A4 color printers, to stabilize its declining core business.
- The company aims to position itself as a solutions-driven partner by developing tailored vertical solutions for industries like hospitality and education.
Deep dives
Reinventing Xerox's Strategy for Growth
Xerox aims to transform its business focus to regain its position as a technology leader in the market. The strategy involves addressing the decline in its core business by focusing on sectors showing growth, particularly in A4 color printers, which saw a double-digit increase in the last quarter. By shifting its channel partnerships and enhancing sales productivity, Xerox seeks to stabilize its declining core while increasing revenue from new growth areas. This includes acquisitions like IT Savvy, which positions Xerox as a solutions-driven company capable of addressing complex technology needs in diverse markets.