Reinventing Xerox's Strategy for Growth

Xerox aims to transform its business focus to regain its position as a technology leader in the market. The strategy involves addressing the decline in its core business by focusing on sectors showing growth, particularly in A4 color printers, which saw a double-digit increase in the last quarter. By shifting its channel partnerships and enhancing sales productivity, Xerox seeks to stabilize its declining core while increasing revenue from new growth areas. This includes acquisitions like IT Savvy, which positions Xerox as a solutions-driven company capable of addressing complex technology needs in diverse markets.