The Unscheduled CEO

Let's talk about how much I get paid

12 snips
Nov 4, 2025
In a captivating discussion, Jonathan reveals his surprising day rate and the rationale behind it. He shares insights from his recent speaking engagement at a conference, where he embraced an improvised style, earning mixed reactions. Focusing on the concept of leverage, he dissects how speaking engagements compare to other revenue-generating activities. The conversation also delves into the mistakes people make in pursuing fame rather than meaningful leverage. Jonathan's refreshing perspective offers valuable advice on negotiating and maximizing one’s time.
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ANECDOTE

Improv Talk At Why Oslo

  • Jonathan described speaking at Why Oslo with no notes, slides, or clear topic and using an overhead projector on stage.
  • He turned the session into a playful chocolate/snack review and improvisation driven by the audience.
ADVICE

Charge For Your Time, Not Just Your Talk

  • Ask for your full day rate and the freedom to deliver the format you want when booking speaking gigs.
  • Be willing to say no if the deal doesn't respect your time and leverage.
INSIGHT

Tiny Audience, Big Leverage

  • Small, high-intent audiences can create disproportionate leverage over time.
  • Even a tiny podcast audience can generate large revenue and opportunities through strong intent and trust.
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