Sales Transformation #368 S2 Episode 237 - IT’S A-NUTTER EPIC CLOSE: Understanding The “Human Variable” In Winning Or Losing In Sales
It’s the final cut of A-Nutter epic series here in Sales Transformation, and in this episode, Greg and Collin will talk about the uncontrollable factors of losing a sale. Watch out as Greg gives his final thoughts and puts this series to an epic close. All of these, are only here in Sales Transformation.
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HIGHLIGHTS
- Why do we lose even when doing it right
- You still gotta try
- Never forget you're selling to humans
- Different cultures, the same book
QUOTES
Greg’s emphasis on going to decision-makers:
“Sometimes, even though you try the best to kind of get in front of people. You can't. So I always like to say you won't always get in front of all the decision-makers but you got to try.”
Collin on the unavoidable human variable:
“As a seller, there's just too many we're dealing with humans, there are just too many variables to be able to guarantee outcomes if you do everything right.”
Greg in his book supporting across cultures:
“Culture is still really important, the tactics of how you sell changes, depending on what country and but the strategies are largely the same. The things that you need to focus on. The various processes are largely the same.”
Connect with Greg and learn more about what he’s been working on!
Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:
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