Find My Catalyst Podcast Culture, Purpose and Branding with John Morris - 279
Mar 8, 2022
40:22
In this episode of The Find My Catalyst Podcast, Mike is joined by John Morris. They have a dynamic conversation about creating culture, finding purpose and building a brand.
Key Takeaways:
- You have to have a defined set of core principles to fuel culture.
- In order to have a dynamic culture, you have to know who the individual people are.
- Put people in a position that rewards and recognition where they are going to feel comfortable.
- Understanding personality types helps you to coach instead of manage.
- Share wins on a regular basis.
- People like to see their name in lights but they would rather it be a green light than a red one.
- If we are really great coaches and managers and executives, why would we have a process in place and not recognize people for following that process?
- We have stopped finding joy. We don’t put enough time and effort into the joy of the process.
- Immediate gratification is good, but it’s not sustained.
- There are two sides to building a brand
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- Internal - if the internal is really good, then it will translate to the external
- External - if the external is really good, it builds loyalty.
- If we can do it internally, we then share it externally.
- When people start to understand and believe that their role plays a part in the growth of the organization and the success, then you have brand champions.
- Experience should hit multiple senses.
- Every business is a people business.
- It’s one thing to make a living, it’s a whole 'nother thing to make a life.
- Purpose can be a whole bunch of small things.
- Purpose needs to be the thing that fills your heart.
- Don’t put too much stock on the wins and losses.
Show Links:
- John Morris on LinkedIn
- Contact John via email at jmorris@clubcolors.com
Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter or LinkedIn.
This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com.