The Hustle Daily Show
Dog trading cards are coming for your wallet
Oct 31, 2024
A trading card company teams up with the Westminster Kennel Club to launch dog trading cards, tapping into the lucrative pet market. Meanwhile, Starbucks is shaking up its menu by cutting certain drinks. In the corporate world, Dropbox faces massive layoffs and Chipotle navigates through its own challenges. Vintage dog trading cards are making a comeback, with roots tracing back to the late 1800s. Lastly, job hunting trends reveal the best and worst states to find employment.
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Quick takeaways
- Topps is launching dog trading cards in collaboration with the Westminster Kennel Club to target a niche market of pet enthusiasts and collectors.
- Starbucks is discontinuing select drinks, including olive oil-infused options, to adapt to changing consumer preferences and innovate in a competitive coffee market.
Deep dives
The Emergence of Dog Trading Cards
The trading card industry is witnessing a unique development with the introduction of dog trading cards, stemming from a partnership between Topps and the Westminster Kennel Club. This concept has historical roots, tracing back to the late 1800s when tobacco companies produced various types of trading cards, including those featuring animals and famous figures. The anticipated success of these dog cards lies in their connection to the established popularity of dog shows and an increasing pet consciousness among consumers post-pandemic. By tapping into this nostalgia and novelty, Topps aims to attract a niche market of both dog enthusiasts and collectors, potentially boosting their sales in a competitive market.
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