We were thrilled to welcome Adam Norris, CEO and Founder of Pure Electric, to the UK Investor Magazine Podcast to explore Pure Electric.

Adam Norris was the founder on Pensions Direct and working with Hargreaves Lansdown he floated the company before committing his time to his son Lando’s motorsport pursuit. Lando went on to become a Formula One driver and Adam turned his attention to angel investing.

Feeling his investee founders did not have the same passion as he did for their projects, Adam founded Pure Electric.

Adam describes how he wanted to create a business that would provide people with a positive impact. His interest was channelled towards climate change and thus Pure Electric was born.

Adam explains while he saw the benefits in nuclear power and other major infrastructure, he wanted to be instrumental in his business and has invested a significant proportion of his wealth in establishing Pure Electric.

Pure Electric has since sold over 200,000 scooters and generated £35m revenue. Pure Electric are now welcoming investors to join their journey through a Crowdfunding campaign on Crowdcube.

You can find more information on Crowdcube here.

Adam Norris can be contacted personally on LinkedIn here.

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