Scaling Hint to $150M with Founder Kara Goldin

Inspired by her personal health journey and crafted in her kitchen, Hint Inc Founder and CEO Kara Goldin introduced the award-winning Hint water to the world nearly two decades ago. Kara is out to create enjoyable better-for-you experiences that people want to share.

In today’s episode, Kara shares her inspiration behind creating the brand as well as the story behind the Hint name.

Kara also discusses: 

• Hint’s journey to DTC
• How the brand has evolved over the years
• What she believes has been the most challenging part of building her business
• Her favorite marketing strategy thus far

You’ll also hear Kara recall several moments of success for the brand, and she’s not just chatting revenue-centered milestones. She’s opening up about what truly drives her to push Hint forward each day: connecting directly with consumers and hearing stories about the impact Hint has made on their health and wellbeing. 

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

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Curious if Wavebreak is right for you? Reach out at Wavebreak.co