The Glossy Podcast
New York Fashion Week Edition: Tommy Hilfiger on moving on from see-now, buy-now fashion shows
Feb 9, 2024
Tommy Hilfiger, fashion designer and founder of Tommy Hilfiger brand, discusses the changes in their approach to fashion shows, the inspiration for their upcoming New York Fashion Week show, advice for new entrants in the fashion industry, the future of the brand and the importance of retail partners, and the evolution of fashion week and the rise of home collections.
20:47
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Quick takeaways
- Tommy Hilfiger is moving away from the see-now, buy-now model and focusing on showcasing his fall 2024 collection at New York Fashion Week.
- Tommy Hilfiger emphasizes the value of staying true to the brand's heritage while embracing new fabrics, shapes, and colors, and highlights the importance of diversity, sustainability, and inclusivity in the fashion industry.
Deep dives
Tommy Hilfiger's return to New York Fashion Week
Tommy Hilfiger is making a comeback at New York Fashion Week after mostly sitting out during the pandemic. He discusses the rethinking of his approach to the event and emphasizes the importance of influencers and celebrities wearing his clothes that are available for immediate purchase. The focus is on showcasing fall 2024 collection in advance to allow time for the intricate handwork and sourcing of unique fabrics. Hilfiger aims to celebrate the DNA and classic American cool style of his brand through different looks that reflect the diverse personalities of New York.
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