Delving Into B Corp Trend with Sarah Garcia

Near 8,000 companies globally have certified themselves as B Corporations, where B stands for "benefit for all", with even major corporations and publicly listed entities putting all stakeholders on par with investors.

"It's still very much an SME-led movement. However, I think more or less since 2015, we've seen a lot of momentum and interest in large companies and multinationals joining the movement," Sarah Garcia, head of market development at B Lab Europe, said in the NatureBacked podcast.

"The movement started back in 2006 when our founders were becoming increasingly disillusioned by seeing purpose-driven companies change drastically after they either changed ownership after they went public or the direction of the CEO or the priorities of the CEO change," she said..

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