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Custom feed builder Graze is building a business on Bluesky, and investors are paying attention
Feb 4, 2025
Pete Bakke, Co-founder and CEO of Graze, shares insights on his startup that empowers users to create personalized feeds on the Bluesky social network. They discuss Graze's innovative tools for customizing and managing feeds and the upcoming features that allow creators to monetize their content through ads and subscriptions. Bakke highlights how Graze is reshaping social media management and attracting investor interest with its unique approach.
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Quick takeaways
- Graze empowers users to create personalized feeds on Bluesky, achieving remarkable growth from zero to hundreds of thousands of daily users.
- The startup introduces monetization strategies for feed creators, allowing income from advertising and subscriptions while maintaining editorial control.
Deep dives
Graze's Innovative Feed Customization Tools
Graze offers users the ability to create personalized feeds for the Blue Sky social network, attracting significant investor interest. This startup provides tools that allow feed creators to build, customize, and manage content feeds seamlessly. Graze’s unique approach enables users to develop their own algorithms, utilizing filters and rules to curate content according to their preferences. The platform's rapid growth is evidenced by its impressive adoption rate, going from zero traffic to serving hundreds of thousands of daily users, driven primarily by word-of-mouth marketing.
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