

Cory Janssen. 17 Years Post-Exit: Insights from Investopedia’s Founder
Jan 7, 2025
Cory Janssen, co-founder of Investopedia, shares his journey 17 years post-exit. After selling his company, he faced a turbulent period of trial and error in finding purpose beyond profit. His transition to impactful AI solutions reenergized him, shifting his focus from personal gain to community contribution. Cory discusses the emotional and financial complexities post-sale, insights on entrepreneurship, and the necessity of aligning personal goals with wider societal impact. His candid reflections offer valuable lessons for anyone navigating life after a significant business exit.
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Early Days of Investopedia
- Cory Janssen started Investopedia in 1999 while still in university with his friend Cory Wagner.
- They focused initially on creating evergreen educational financial content which filled a niche no one else targeted.
Write Sale Expectations Down
- Write down your minimum acceptable sale price and personal financial goals before negotiating.
- This helps maintain perspective and control emotions during the sale process.
Regret After Selling
- Cory reflects on regretting selling Investopedia due to its later much higher valuation.
- He was also unhappier emotionally after leaving than he had ever been.