Navigating Your Marketing and PR in the AI Era

Love it or hate it, AI is here to stay. Writers ignore it at their own peril, especially when it comes to marketing their work. Guest Gini Dietrich, a marketing and PR expert, has been proactive in her embrace of artificial intelligence, using it to enhance her work and its reach. Gini's media company and blog 'Spin Sucks' is a go-to source for staying up-to-date on the ever-changing PR landscape. In this interview, she breaks down effective tips for content marketing in the age of AI, including the importance of E-E-A-T (Experience, Expertise, Authority, and Trust), the use of LinkedIn as a powerful platform for content distribution, and the evolution of SEO strategies in the era of AI and Google's changing algorithms. 

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