617. Maybe You Should Quit

Aug 8, 2025

What if quitting isn’t a sign of weakness but a necessary step? The discussion digs into when it's appropriate to reassess your path, especially during challenging economic times. Entrepreneurs are urged to reflect on their goals and consider a four-question framework for clarity. It's not about giving up; it's about reconnecting with your mission. Listeners are encouraged to confront what may be holding them back and find motivation to move forward with purpose. This is a powerful reminder of why we started in the first place.

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ANECDOTE

Revisiting A Familiar Topic

Brian Gubernick revisits a topic he covered "a couple hundred podcasts ago" to share updated insights.
He recorded the new version because his thinking on quitting has evolved and is timely for today’s economy.

INSIGHT

Common Reasons People Quit

Brian Gubernick lists common reasons people quit: blaming others, no clear purpose, wrong shortcuts, long timelines, and lack of accountability.
These patterns slowly erode momentum and make quitting feel like the only option.

ADVICE

Reconnect With The Original Vision

Ask yourself if you still want the original goal and revisit the feelings and vision that got you started.
If the vision still excites you, that emotional clarity is a strong reason to continue rather than quit.

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Most people will tell you never to quit. But what if that's the wrong advice?

Brian revisits one of the most counterintuitive and important topics he's ever covered: Quitting. When is it justified? When is it weakness? And how do you know the difference?

With the economy in flux, the market shifting, and pressure rising across industries -- especially in real estate -- many entrepreneurs are quietly asking the question: Should I hang it up? Brian doesn't dodge it. Instead, he offers a four-question framework to help you get brutally honest about your situation.

This episode isn't about giving up. It's about getting clear -- on your mission, your mindset, and your next move. Because most people don't quit because it's hard… they quit because they forget why they started.

If you're feeling stuck, tired, or tempted to walk away, this might be the wake-up call you didn't know you needed.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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